Titleist’s new MB and CB 712 irons

  Titleist con-tin-ues to design some of the more con-sis-tent and suc-cess-ful irons for seri-ous golfers on the mar-ket. The lat-est exam-ple is the new MB and CB forged irons (712 Series) that the com-pany says fea-tures improved looks, feel and per-for-mance. Each model build upon the clas-sicdesigns of the Titleist 710 Titleist’s new MB irons. The Titleist MB, in fact, has been the most-played iron model on the PGA Tour for the pastcou-ple of sea-sons. Each model car-ries a sug-gested retail price of $140 per club (steel) and $165 per club (graphite).

“When we started for-mu-lat-ing plans for the new MB and CB designs, we knew that the project wouldbe a rein-ter-pre-ta-tion, not a com-plete rein-ven-tion,” said Steve Pelisek, Gen-eral Man-ager,Titleist Golf Clubs. “The orig-i-nal MB and CB mod-els were so well received on Tour, as well asin the mar-ket-place, that we knew we had suc-ceeded in deliv-er-ing the core design fun-da-men-talsthat res-onate with the tra-di-tional blade player. We did iden-tify through our work with the world’s best play-ers, how-ever, some areas where we could make improve-ments, which we incor-po-rated in the new mod-els. The new MB and CB still embody those key design ele-ments that made the first gen-er-a-tion so well accepted.”
The new MB is a clas-sic mus-cle back forged iron, while the new CB, also forged, fea-tures a shal-low cavity-back design. Pelisek said the new MB and CB each fea-ture a redesigned back that fea-tures a faceted sur-face across the back known as the “dog bone.” This sur-face, accord-ing to Pelisek, is larger in the heel and toe while nar-row-ing behind the impact area. Basi-cally it locates more mass behind the impact area for the tra-di-tional solid feel expected from blade irons.Based on player feed-back, Pelisek said the sole of the new MB has been improved, with trail-ingedge and heel relief for reduced resis-tance through the turf. The new MB sole is great for play-ers with a shal-low angle of attack who tend to pick the ball off the turf, while the slightly widersole CB helps play-ers that are more aggres-sive through the turf.